Nike's China conundrum deepens as turnaround stagnates, shares slump 13%

📅 Published: December 19, 2025 | 📂 Category: Uncategorized

Nike is running out of time to prove its China playbook works as its sixth straight quarterly decline in sales in the country underscores how a market once seen as a growth engine has become the biggest pressure point for the U.S. sportswear giant.

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