Indian OTT platforms face viewer fatigue due to repetitive and lengthy ad breaks. Experts emphasize the need for improved ad experiences and transparency to regain user trust and prevent subscription cancellations amid growing customer frustration.
Why even ‘premium’ OTT plans in India can’t escape the ad onslaught and it is driving viewers away
📅 Published: December 9, 2025 |
📂 Category: Uncategorized
