Ryanair CEO Michael O’Leary has embraced Elon Musk’s insults, revealing the public spat has significantly boosted website traffic and bookings. To capitalize on the attention, Ryanair launched a “Big Idiots Seat Sale,” offering 100,000 seats for just £17. O’Leary even invited Musk to invest and offered him a free flight to experience the service firsthand.

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