What leaders often misunderstand about loyalty: It’s not something that arrives on cue

📅 Published: January 29, 2026 | 📂 Category: Uncategorized

Should we expect the most recent customers or students to be the most deeply engaged? Experience suggests otherwise. Put it down to human behaviour. In a world fixated on real-time metrics and instant feedback, we should remember that the deepest and most durable loyalty could take long to form.

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